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JALLAT, Frédéric - Professeur à ESCP Business School. Author | LINDON, Denis. Author
Published by Dunod - 2016 , 7e éd.
Library: Paris Montparnasse
Les notions fondamentales du marketing : les activités commerciales mises en oeuvre par les entreprises, la politique de vente, la communication, la mise en valeur du produit, etc. ©Electre 2016
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