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REILLIER, Laure Claire. Author | REILLIER, Benoît
Published by Dunod - 2018
Library: Paris Montparnasse
Une étude sur la stratégie des plates-formes telles qu'Uber, Amazon, eBay ou Airbnb qui dévoile les modèles économiques qui les sous-tendent. A partir d'études de cas, les auteurs montrent que, pour designer et dynamiser sa plate-forme, il est indispensable d'utiliser de nouveaux modèles de gestion. Ils proposent également un aperçu de l'évolution des réglementations et de la gouvernance. ©Electre 2018
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