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ALMEIDA, Nicole d'. Author | LIBAERT, Thierry. Author
Published by Dunod - 2018 , 8e éd.
Library: Paris Montparnasse Paris Champerret
L'accent est porté sur le rôle de la stratégie de communication interne face aux choix managériaux de l'entreprise. Les auteurs présentent la place de la communication interne, ses outils écrits et oraux, l'audit et le plan de communication avec de nombreux exemples concrets. ©Electre 2018
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