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Badot, Olivier - Professeur à ESCP Business School. Author | Lemoine, Jean-François (1967-....). Author | Ochs, Adeline - Professeur à ESCP Business School. Author
Published by Pearson - 2018
Library: Paris Montparnasse Paris Champerret
Une étude sur la distribution et ses enjeux actuels au regard des nouveaux comportements du consommateur induits par le développement des nouvelles technologies et de la culture d'Internet. L'auteur aborde les dimensions marketing, logistiques, économiques et sociologiques de ce secteur. ©Electre 2018
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