ESCP Europe

Item type

Book

Language

English

Publication year

2017

ISBN

978-1-61961-554-0

Regions

GENERAL

Your business's success depends on how you prepare for the future. While business leaders of the past looked in the sideview mirror to predict the road ahead, we must now look at the greater forces affecting the social, business and economic world today--megatrends. Fortunately, world-renowned scholars and professors Terence Tse and Mark Esposito are here with a fresh, holistic way to think about tomorrow by preparing for it today: DRIVE. The DRIVE framework examines five interrelated megatrends: Demographic and social changes - Resource scarcity - Inequalities - Volatility, complexity, and scale - Enterprising dynamics. With real-world examples from today's top executives and policy advisors and in-depth analysis of each megatrend, DRIVE is the GPS system for the new global economy.