ESCP Europe

"Now in its sixth edition, 'Consumer Behaviour: A European Perspective' provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second - and third-year undergraduates as well as masters students". - from back cover.

List of case studies --- Preface --- About the authors --- Authors acknowledgements --- Publishers acknowledgements --- PART A: CONSUMERS IN THE MARKETPLACE --- Chapter 1: An introduction to consumer behaviour --- Chapter 2: A consumer society --- Chapter 3: Shopping, buying and disposing --- PART B: HOW CONSUMERS SEE THE WORLD AND THEMSELVES --- Chapter 4: Perception --- Chapter 5: The Self --- Chapter 6: Motivation, lifestyles and values --- PART C: CONSUMERS AS DECISION-MAKERS --- Chapter 7: Learning and memory --- Chapter 8: Attitudes --- Chapter 9: Individual decision-making --- PART D: EUROPEAN CONSUMERS AND THEIR SOCIAL GROUPS --- Chapter 10: Groups and social media --- Chapter 11: European family structures, household decision-making and age cohorts --- Chapter 12: Income and social class --- PART E: CULTURE AND EUROPEAN CONSUMERS --- Chapter 13: Culture and consumer behaviour --- Chapter 14: Cultural change processes --- Chapter 15: Consumption and European consumers --- Case studies --- Glossary --- Indexes..