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Book
Raffin, Sandrine. Author
Published by Kawa - 2017
Library: Paris Montparnasse Paris Champerret
La spécialiste explique le principe de la demande augmentée, qui regroupe les attentes du consommateur allant au-delà du contrat de base, et propose aux marques des solutions pour affronter les nouveaux défis, s'emparer des opportunités, fidéliser et améliorer le bien-être du consommateur. ©Electre 2018
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