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HELFER, Jean-Pierre. Science publisher | ORSONI, Jacques. Publication director
Published by Vuibert - 1992
Library: Paris Montparnasse
M. Gérard Petit (professeur à l'EAP) est l'auteur de l'article "Segmentation stratégique" en collaboration avec R.Calori.
Book | HELFER, Jean-Pierre
Published by Vuibert 2005, 9e éd.
Cet ouvrage de base propose une nouvelle vue d'ensemble des connaissances disponibles en marketing dont les points suivants sont d...
Edition : 9e édition Published by Vuibert. Paris 2013
Ce manuel aborde la stratégie par le management. Il examine la démarche et le diagnostic stratégiques, les politiques, les orienta...
Published by Vuibert 2013, 9e éd.
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