ESCP Europe

This book focuses on the dynamic interactions that exists between corporations and Non-Governmntal Organizations (NGOs). It includes rigorous models, frameworks and case studies to document the various ways that NGOs target corporations through boycotts, proxy campaign sand other advocacy initiatives. It also explains the emerging pattern of cross-sectoral alliances and partnerships between corporations and NGOs. This book can help managers, activists, scholars and students to better understand the nature, scope and evolution of these complex interactions.