International marketing strategy : analysis, development and implementation / DOOLE, Isobel

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International marketing strategy : analysis, development and implementation / DOOLE, Isobel

Book

Lowe, Robin | Doole, Isobel

Published by South-Western Cengage Learning - 2008 , 5th ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2008
Edition no.: 5th ed.

ISBN: 978-1-84480-763-5

The fifth edition of this book contains enhanced coverage of specific marketing planning material ; international cases are completely revised with more material on emerging markets, in particular China, India and Eastern Europe and smaller markets, eg Ireland ; a wider coverage of inter and intra trading across trading blocs ; an increased focus on control in international marketing strategy.

International marketing strategy : analysis, development and implementation / DOOLE, Isobel

Source : Syracuse

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