Marketing social : estrategias para cambiar la conducta pública / Philip Kotler - ESCP Business School

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Marketing social : estrategias para cambiar la conducta pública / Philip Kotler

Book

KOTLER, Philip. Author | ROBERTO, Eduardo L.. Author

Published by Ediciones Díaz de Santos - 1992

Library: Madrid

Source : Syracuse

Item type: Book
Language: Castilian, Spanish

Publication year: 1992

ISBN: 84-7978-010-X

Subjects: SOCIAL MARKETING