Marketing estratégico / Jean-Jacques Lambin - ESCP Business School

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Marketing estratégico / Jean-Jacques Lambin

Book

LAMBIN, Jean-Jacques. Author

Published by McGraw-Hill; Interamericana de España S.A. - 1996 , 3rd ed.

Library: Madrid

Source : Syracuse

Item type: Book
Language: Castilian, Spanish

Publication year: 1996
Edition no.: 3rd ed.

ISBN: 84-481-1611-9

Note

Index

Subjects: STRATEGIC MARKETING