Contemporary strategy analysis / Robert M. Grant

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Contemporary strategy analysis / Robert M. Grant

Book

GRANT, Robert M.. Author

Published by John Wiley & Sons - 2008 , 6th ed.

Library: Madrid

Source : Syracuse

Item type: Book
Language: English

Publication year: 2008
Edition no.: 6th ed.

ISBN: 978-1-4051-6308-8

Note

Index

Regions: GENERAL

Introducing to the fundamental concepts and principles of strategy, this book reflects current academic thinking and management practice. It gives the tools needed to formulate and implement strategies that will enhance the performance of organizations. This sixth edition has been revised to reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company. It reconsiders the shareholder value model and corporate social responsibility.

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