ESCP Europe

Item type

Book

Language

English

Publication year

2011

Edition no.

4th ed.

ISBN

978-0-07-177298-3

Note

• Figures, tables, notes

This book is concerned with product management and shows how to manage each step from conception to completion, and practical checklists help evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. At least, the book examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide with the tools all need to design, produce, and market winning products.