ESCP Europe

This cutting-edge book brings together an international team of academics to paint a global picture of business strategy in response to recent shocks, from the COVID-19 pandemic to rapid climate change. Drawing on novel empirical research and nuanced methodologies, this book provides actionable strategies for overcoming future crises. Chapters represent a broad range of core industries, such as education, Information and Communications Technology (ICT), energy and real estate. They explore how a wide variety of companies deal with shifting client consumption patterns, supply chain fractures and government restrictions. Strategic Response to Turbulence is an essential navigational tool to enhance competitive advantages of firms operating in turbulent environments. Assessing case studies from a broad range of geographical locations, this book is useful for students and scholars of geography, management, entrepreneurship, leadership and organisational behaviour. It is beneficial for those working in leadership positions seeking to understand how to overcome unforeseen challenges in different industries.