ESCP Europe

The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. []Barbara Mintos best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a top-down pyramid structure is the most readily understood. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the readers mind with a minimum of effort and a maximum of effect in book jacket.

PART 1: THE PYRAMID PRINCIPLE- LOGIC IN WRITING --- 1. Why a pyramid structure --- 2. The substructures within the pyramid --- 3. How to build a pyramid structure --- 4. Fine points of introductions --- 5. Deduction and induction: the difference --- 6. How to highlight the structure ---PART 2: THE PYRAMID PRINCIPLE - LOGIC IN THINKING --- 7. Questioning the order of a grouping --- 8. Questioning the problem-solving process --- 9. Questioning the summary statement --- 10. Putting it into readable words --- Appendix - Problem solving in structureless situations..