ESCP Europe

Item type

Book

Language

English

Publication year

2024

ISBN

9781032703732

Subjects

MANAGEMENT - RELATIONS INTERNATIONALES - CONSOMMATEUR - ETATS-UNIS D'AMERIQUE

This book examines the evolution of management in relation to American history and the rise of digital technology. It focuses on the U.S. industrial mobilization during 1937-1945 and its extension into the Cold War, highlighting how "scientific management" was transformed to support American geopolitics. The narrative explores the shift from traditional managerial capitalism to "narrative capitalism," driven by consumer desires and digital processes. Managers and consumers are portrayed as central figures in this new era, shaped by an obsession with novelty and revelation. The author employs a multidimensional approach, incorporating archival research, historical analysis, and philosophical reflection, including insights from figures like Saint-Exupéry and Norbert Wiener, to link these changes to broader American history.