ESCP Europe

The book explores the various aspects of consumer behavior, including the psychological, sociological, and cultural influences that shape purchasing decisions. It addresses diverse themes, such as the impact of digital technologies, the role of emotions, and emerging trends in purchasing behavior. With entries organized by topic and contributions that span both classic studies and contemporary research, the encyclopedia is designed to be a useful resource in the field of marketing and consumer psychology. It is an essential guide to understanding the complex dynamics of purchasing behavior in a constantly changing world.