The illusion of choice : 16 1/2 psychological biases that influence what we buy / Richard Shotton

0 review

The illusion of choice : 16 1/2 psychological biases that influence what we buy / Richard Shotton

Book

SHOTTON, Richard (19..-....). Author

Published by Harriman House - 2023

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2023

ISBN: 978-0-85719-974-4 ; 0-85719-974-9

Subjects: CONSUMER BEHAVIOR - COGNITIVE SCIENCE - BEHAVIORAL SCIENCE

Every day, people make hundreds of choices. Many of these are commercial: what shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.

The illusion of choice : 16 1/2 psychological biases that influence what we buy / Richard Shotton

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin