- Item type
- Book
- Language
- English
- Publication year
- 2010
- Edition no.
- 6th ed.
- ISBN
- 978-0-13-609423-4
- Note
- Geographical area
- GENERAL
This book shows the interaction between marketing research and marketing decision making. It takes an applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. Cases and questions.