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LEWI, Georges. Author | LACOEUILHE, Jérôme. Author
Published by Pearson - 2018 , 3e éd.
Library: Paris Montparnasse
Approche globale de la marque (marketing, communication, sémiologie, design, sociologie, psychologie, etc.) offrant une synthèse sur la recherche en matière de gestion et les pratiques en entreprise. Avec des exemples s'appuyant sur les derniers développements dans ce domaine et des idées d'application en entreprise. ©Electre 2018
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