- Item type
- Book
- Language
- anglais
- Pages
- 255 p.
- Edition
- International paperback edition
- Publication year
- 2000
- ISBN
- 1-58799-044-X
- Content notes
- I.INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING --- 1. A science is born --- 2. What retailers don't know --- II. WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING --- 3. The twilight zone --- 4. You need hands --- 5. How to read a sign --- 6. Shoppers move like people --- 7. Dynamic --- III. MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING --- 8. Shop like a man --- 9. What women want --- 10. If you can read this you're too young ---11. Kids --- IV. SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING --- 12. The sensual shopper --- 13. The big three --- 14. Time, real and perceived --- 15. Cash/wrap blues --- 16. Magic acts --- 17. In cyberspace, no one can hear you shop --- 18. The self-exam --- 19. Final thoughts.
"This book reveals the shopping behaviour of the modern consumer and the (hidden) tactics employed by retailers and producers to entice them to buy".
I.INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING --- 1. A science is born --- 2. What retailers don't know --- II. WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING --- 3. The twilight zone --- 4. You need hands --- 5. How to read a sign --- 6. Shoppers move like people --- 7. Dynamic --- III. MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING --- 8. Shop like a man --- 9. What women want --- 10. If you can read this you're too young ---11. Kids --- IV. SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING --- 12. The sensual shopper --- 13. The big three --- 14. Time, real and perceived --- 15. Cash/wrap blues --- 16. Magic acts --- 17. In cyberspace, no one can hear you shop --- 18. The self-exam --- 19. Final thoughts..
