Value creation in the consumption process: the role of consumer creativity / Taillard, M. ; Voyer, B. G. ; Glaveanu, V. ; Gritzali, A. | Taillard, Marie - Professeur à ESCP Europe. Auteur
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Value creation in the consumption process: the role of consumer creativity / Taillard, M. ; Voyer, B. G. ; Glaveanu, V. ; Gritzali, A.

Journal Article

Taillard, Marie - Professeur à ESCP Europe. Auteur | VOYER, Benjamin - Professeur à ESCP Europe | GLAVEANU, Vlad | GRITZALI, Akmini

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