- Item type
- Book
- Language
- anglais
- Pages
- 430 p.
- Edition
- New Century Edition
- Publication year
- 2000
- ISBN
- 0-7619-8628-6
- Note
- Index, Notes, Bibliography
- Content notes
- An introduction to McDonaldization ----
McDonaldization and its precursors : from the iron cage to the fast-food factory----
Efficiency : drive-throughs and finger foods----
Calculability : Big Macs and little chips----
Predictability : it never rains on those little houses on the hillside----
Control : human and nonhuman robots----
The irrationality of rationality : traffic jams on those "happy trails"----
Frontiers of McDonaldization : birth, death, and death-defying acts----
McDonaldization in a changing world : are there no limits?----
Dealing with McDonaldization : a practical guide.
This book deals with the McDonaldization of society that is to say the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. It provides evidence of the four basic dimensions of McDonaldization: efficiency, calculability, predictability, and control. Examples show the degree to which McDonaldization has penetrated society and the accelerating rate of that penetration. Finally, it discusses the recent explosive growth of Starbucks and introduces the term "Starbuckization".
An introduction to McDonaldization ---- McDonaldization and its precursors : from the iron cage to the fast-food factory---- Efficiency : drive-throughs and finger foods---- Calculability : Big Macs and little chips---- Predictability : it never rains on those little houses on the hillside---- Control : human and nonhuman robots---- The irrationality of rationality : traffic jams on those "happy trails"---- Frontiers of McDonaldization : birth, death, and death-defying acts---- McDonaldization in a changing world : are there no limits?---- Dealing with McDonaldization : a practical guide..
