Revolutionize your customer experience / Colin Shaw

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Revolutionize your customer experience / Colin Shaw

Book

SHAW, Colin. Auteur

Published by Palgrave Macmillan. New York - 2005

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 220 p.

Publication year: 2005

ISBN: 1-4039-3603-X

Note

Figures, notes

Note

Index

In his book, the author looks at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The text explores the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.

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