ESCP Europe

Item type

Book

Language

anglais

Pages

176 p.

Publication year

2004

Content notes

How do I know when it’s a crisis? --- It could be you next! --- Preparing for a crisis --- What to do when it happens --- Handling the media --- Managing issues --- Handling the stress --- Crisis checklists

"There you were, minding your own business, when...Splat! Out of left field, a crisis knocks it for six. It's the big one, the fear that makes you wake up screaming in the night: a product recall or tampering; mayor fraud; IT collapse; mystery explosion; scandal; pressure group onslaught; a media report claiming your product harms children. Your words and actions in the next few hours will determine the survival or failure of your company or organisation".

How do I know when it’s a crisis? --- It could be you next! --- Preparing for a crisis --- What to do when it happens --- Handling the media --- Managing issues --- Handling the stress --- Crisis checklists.