- Item type
- Book
- Language
- anglais
- Pages
- xiv, 330 p.
- Edition
- 5th ed.
- Publication year
- 1998
- ISBN
- 0-471-17743-1
- Content notes
- PART 1 - INTRODUCTION AND OVERVIEW --- Chapter 1. Business strategy: the concept and trends in its management --- Chapter 2. Strategic market management: an overview --- PART 2 - STRATEGIC ANALYSIS --- Chapter 3. External analysis overview and customer analysis --- Chapter 4. Competitor analysis --- Chapter 5. Market analysis --- Chapter 6. Environment analysis and dealing with strategic uncertainty --- Chapter 7. Internal analysis --- PART 3 - ALTERNATIVE BUSINESS STRATEGIES --- Chapter 8. Obtaining a sustainable competitive advantage --- Chapter 9. Differentiation strategies --- Chapter 10. Obtaining an SCA - low cost, focus, and the preemptive move --- Chapter 11. Growth strategies: penetration, product-market expansion, and vertical integration --- Chapter 12. Diversification --- Chapter 13. Strategies in declining and hostile markets --- Chapter 14. Global strategies --- PART 4 - IMPLEMENTATION AND THE PLANNING PROCESS --- Chapter 15. Implementing the strategy --- Chapter 16. Formal planning systems --- Appendix.
“The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager′s ability to think strategically, and to translate that thinking into results–getting plans. This best–selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best–seller shows: ∗ How to conduct a structured external and internal analysis of a business with confidence; ∗ How to develop sustainable competitive advantages by developing assets, competencies, and synergies; ∗ How to make strategic investment decisions to generate growth; ∗ How to organize to support strategies; ∗ How to compete strategically in hostile, growth and global contexts.” – from back cover.
PART 1 - INTRODUCTION AND OVERVIEW --- Chapter 1. Business strategy: the concept and trends in its management --- Chapter 2. Strategic market management: an overview --- PART 2 - STRATEGIC ANALYSIS --- Chapter 3. External analysis overview and customer analysis --- Chapter 4. Competitor analysis --- Chapter 5. Market analysis --- Chapter 6. Environment analysis and dealing with strategic uncertainty --- Chapter 7. Internal analysis --- PART 3 - ALTERNATIVE BUSINESS STRATEGIES --- Chapter 8. Obtaining a sustainable competitive advantage --- Chapter 9. Differentiation strategies --- Chapter 10. Obtaining an SCA - low cost, focus, and the preemptive move --- Chapter 11. Growth strategies: penetration, product-market expansion, and vertical integration --- Chapter 12. Diversification --- Chapter 13. Strategies in declining and hostile markets --- Chapter 14. Global strategies --- PART 4 - IMPLEMENTATION AND THE PLANNING PROCESS --- Chapter 15. Implementing the strategy --- Chapter 16. Formal planning systems --- Appendix..
