- Item type
- Book
- Language
- anglais
- Pages
- xvi, 224 p. : ill.
- Edition
- 3rd ed.
- Publication year
- 2011
- ISBN
- 978-0-273-74454-2
- Content notes
- Preface – Why retailing? --- PART ONE: YOU : STARTING AT THE BEGINNING --- 1. What do you want for yourself? --- 2. Rising above the crowd --- 3. Keeping it simple --- 4. Rolling those snowballs --- PART TWO: TEAM : MAKE US HAPPY AND WE WILL MAKE YOU MONEY --- 5. What's the big idea? ---6. How to build great teams --- 7. How to get people out of bed --- 8. All we need is a little better every time --- PART THREE: CUSTOMER : MAKE ME HAPPY AND I WILL GIVE YOU MY MONEY --- 9. We love shopping here! --- 10. Price and value --- 11. Promote or die --- 12. Marketing for real people --- PART FOUR: STORE: MAKE IT BRILLIANT AND THEY WILL SPEND --- 13. Discovery! --- 14. The great big theatre of shop --- 15. Detail, detail, detail - the store environment --- 16. And finally ... how we got here --- Epilogue – And we’re done? --- Appendix I. Your job and Smart Retail --- Appendix II. Take-action time --- Appendix III. Street time --- Appendix IV. Books for retailers --- Index.
“Work in retail for any length of time and it gets into your system. It's immediate, exciting, risky and hard to predict. No two days are the same – one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling. Based on one simple question, with Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, ‘Smart Retail’ shows you how to use some of the best winning ideas, strategies and tactical thinking.” – from back cover.
Preface – Why retailing? --- PART ONE: YOU : STARTING AT THE BEGINNING --- 1. What do you want for yourself? --- 2. Rising above the crowd --- 3. Keeping it simple --- 4. Rolling those snowballs --- PART TWO: TEAM : MAKE US HAPPY AND WE WILL MAKE YOU MONEY --- 5. What's the big idea? ---6. How to build great teams --- 7. How to get people out of bed --- 8. All we need is a little better every time --- PART THREE: CUSTOMER : MAKE ME HAPPY AND I WILL GIVE YOU MY MONEY --- 9. We love shopping here! --- 10. Price and value --- 11. Promote or die --- 12. Marketing for real people --- PART FOUR: STORE: MAKE IT BRILLIANT AND THEY WILL SPEND --- 13. Discovery! --- 14. The great big theatre of shop --- 15. Detail, detail, detail - the store environment --- 16. And finally ... how we got here --- Epilogue – And we’re done? --- Appendix I. Your job and Smart Retail --- Appendix II. Take-action time --- Appendix III. Street time --- Appendix IV. Books for retailers --- Index..
