ESCP Europe

Item type

Book

Language

anglais

Pages

xii, 180 p.

Publication year

2003

Content notes

Chapter 1. Why is scenario planning needed? some reasons from the field of strategy research --- Chapter 2. Scenario planning: an introductory overview --- Chapter 3. Scenario planning in practice --- Chapter 4. The principles of scenario thinking --- Chapter 5. The principles of strategic thinking --- Appendix 1: Methods --- Appendix 2: Glossary.

"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool."--Jacket.

Chapter 1. Why is scenario planning needed? some reasons from the field of strategy research --- Chapter 2. Scenario planning: an introductory overview --- Chapter 3. Scenario planning in practice --- Chapter 4. The principles of scenario thinking --- Chapter 5. The principles of strategic thinking --- Appendix 1: Methods --- Appendix 2: Glossary..