- Item type
- Book
- Language
- anglais
- Pages
- 303 p.
- Edition
- 2nd ed.
- Publication year
- 1992
- ISBN
- 0-8264-5176-4
- Content notes
- 1. Introduction to survey design --- 2. Analytic survey design --- 3. Descriptive survey design --- 4. Pilot work --- 5. The exploratory interview --- 6. Standardized interviews --- 7. Questionnaire planning --- 8. Question working --- 9. Some basic measurement theory --- 10. Designing attitude statements --- 11. Attitude scaling --- 12. Projective techniques in attitude study --- 13. Variety and applications --- 14. Data processing --- 15. Statistical analysis --- Appendix I: Statistics test --- Appendix II: Nomographes for the testing of statistical significance of differences between percentages.
"This new edition of Dr Bram Oppenheim's famous work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage." - from back cover.
1. Introduction to survey design --- 2. Analytic survey design --- 3. Descriptive survey design --- 4. Pilot work --- 5. The exploratory interview --- 6. Standardized interviews --- 7. Questionnaire planning --- 8. Question working --- 9. Some basic measurement theory --- 10. Designing attitude statements --- 11. Attitude scaling --- 12. Projective techniques in attitude study --- 13. Variety and applications --- 14. Data processing --- 15. Statistical analysis --- Appendix I: Statistics test --- Appendix II: Nomographes for the testing of statistical significance of differences between percentages..
