- Item type
- Book
- Language
- anglais
- Pages
- 418 p.
- Edition
- 3rd ed.
- Publication year
- 2008
- Collection
- Content notes
- PART 1: THE CONTEXT OF PUBLIC RELATIONS 1 What is public relations? 2 Public relations and communications 3 Public relations, politics and the media 4 Public relations and management 5 Professionalism and regulation PART II: STRATEGIC PUBLIC RELATIONS 6 Public relations and corporate communication 7 Public relations and corporate identity 8 Public affairs and issues management 9 Business ethics, public relations and corporate social responsibility 10 Research and evaluation: measuring the unmeasurable? 11 Coping with culture: global public relations PART III: STAKEHOLDER PUBLIC RELATIONS 12 Media relations 13 Internal communications 14 Corporate social responsibility in action: corporate community involvement and cause-related marketing 15 An introduction to financial public relations 16 Public sector public relations 17 Consumer public relations 18 Business-to-business public relations 19 Not-for-profit public relations 20 Using new technology effectively in public relations PART IV: SHAPING THE FUTURE 21 Future challenges for PR
PART 1: THE CONTEXT OF PUBLIC RELATIONS 1 What is public relations? 2 Public relations and communications 3 Public relations, politics and the media 4 Public relations and management 5 Professionalism and regulation PART II: STRATEGIC PUBLIC RELATIONS 6 Public relations and corporate communication 7 Public relations and corporate identity 8 Public affairs and issues management 9 Business ethics, public relations and corporate social responsibility 10 Research and evaluation: measuring the unmeasurable? 11 Coping with culture: global public relations PART III: STAKEHOLDER PUBLIC RELATIONS 12 Media relations 13 Internal communications 14 Corporate social responsibility in action: corporate community involvement and cause-related marketing 15 An introduction to financial public relations 16 Public sector public relations 17 Consumer public relations 18 Business-to-business public relations 19 Not-for-profit public relations 20 Using new technology effectively in public relations PART IV: SHAPING THE FUTURE 21 Future challenges for PR.
