The product manager's handbook. viii / 4th ed. Linda Gorchels

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The product manager's handbook. viii / 4th ed. Linda Gorchels

Book

Gorchels, Linda

Published by McGraw Hill Publications Company. New York - 2012

Source : Ebsco collections

Item type: Book
Pages: 392 p.

Edition: 4th
Publication year: 2012

Note

CONTENTS: The multifaceted nature of product management jobs and structure -- Leadership and management competencies -- Business competencies -- Intelligence gathering -- Planning frameworks -- Road maps, innovation, and the fuzzy front end -- Creating--and getting approval for--business cases -- Overseeing the new product projects -- Formulating and executing launch plans -- Life-cycle management -- Managing brand equity -- Marketing strategy and go-to-market efforts -- Establishing a global mindset -- Goal and performance alignment.

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