- Item type
- Book
- Language
- anglais
- Pages
- xxv, 701 p. ; ill. (col.)
- Edition
- 3rd ed.
- Publication year
- 2006
- Content notes
- PART A: CONSUMERS IN THE MARKETPLACE --- 1. An introduction to consumer behaviour --- PART B: CONSUMERS AS INDIVIDUALS --- 2. Perception --- 3. Learning and memory --- 4. Motivation, values and involvement --- 5. Attitudes --- 6. Attitude change and interactive communications --- 7. The self --- PART C: CONSUMERS AS DECISION-MAKERS --- 8. Individual decision-making --- 9. Shopping, buying, evaluating and disposing --- 10. Group influence and opinion leadership --- PART D: A PORTRAIT OF EUROPEAN CONSUMERS --- 11. European family structures and household decision-making --- 12. Income and social class --- 13. Age subcultures --- PART E: CULTURE AND EUROPEAN LIFESTYLES --- 14. Culture and consumer behaviour --- 15. Cultural change processes --- 16. Lifestyles and European cultures --- 17. New times, new consumers
"Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course" by Worldcat.
PART A: CONSUMERS IN THE MARKETPLACE --- 1. An introduction to consumer behaviour --- PART B: CONSUMERS AS INDIVIDUALS --- 2. Perception --- 3. Learning and memory --- 4. Motivation, values and involvement --- 5. Attitudes --- 6. Attitude change and interactive communications --- 7. The self --- PART C: CONSUMERS AS DECISION-MAKERS --- 8. Individual decision-making --- 9. Shopping, buying, evaluating and disposing --- 10. Group influence and opinion leadership --- PART D: A PORTRAIT OF EUROPEAN CONSUMERS --- 11. European family structures and household decision-making --- 12. Income and social class --- 13. Age subcultures --- PART E: CULTURE AND EUROPEAN LIFESTYLES --- 14. Culture and consumer behaviour --- 15. Cultural change processes --- 16. Lifestyles and European cultures --- 17. New times, new consumers.
