- Item type
- Book
- Language
- anglais
- Pages
- xxiv, 659 p.
- Edition
- 8th ed.
- Publication year
- 2003
- ISBN
- 0-13-049175-6
- Content notes
- PART I INTRODUCTION --- Chapter 1. Introduction: the impact of the digital revolution on consumer behaviour --- Chapter 2. Consumer research --- Chapter 3. Market segmentation --- PART II THE CONSUMER AS AN INDIVIDUAL --- Chapter 4. Consumer motivation --- Chapter 5. Personality and consumer behaviour --- Chapter 6. Consumer perception --- Chapter 7. Consumer learning --- Chapter 8. Consumer attitude formation and change --- Chapter 9. Communication and consumer behaviour --- PART III CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS --- Chapter 10. Reference groups and family influences --- Chapter 11. Social class and consumer behavior --- Chapter 12. The influence of culture on consumer behavior --- Chapter 13. Subcultures and consumer behavior --- Chapter 14. Cross-cultural consumer behavior: an international perspective ---PART IV. THE CONSUMER'S DECISION MAKING PROCES --- Chapter 15. Consumer influence and the diffusion of innovations --- Chapter 16. Consumer decision making and beyond --- Cases.
"For undergraduate or first year MBA students. This revision retains the market segmentation approach that has set the standard for consumer behavior study through seven editions. The new edition focuses on how the internet has changed the way people obtain information about potential purchases. This edition now includes numerous mini-cases." - from worldcat.
PART I INTRODUCTION --- Chapter 1. Introduction: the impact of the digital revolution on consumer behaviour --- Chapter 2. Consumer research --- Chapter 3. Market segmentation --- PART II THE CONSUMER AS AN INDIVIDUAL --- Chapter 4. Consumer motivation --- Chapter 5. Personality and consumer behaviour --- Chapter 6. Consumer perception --- Chapter 7. Consumer learning --- Chapter 8. Consumer attitude formation and change --- Chapter 9. Communication and consumer behaviour --- PART III CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS --- Chapter 10. Reference groups and family influences --- Chapter 11. Social class and consumer behavior --- Chapter 12. The influence of culture on consumer behavior --- Chapter 13. Subcultures and consumer behavior --- Chapter 14. Cross-cultural consumer behavior: an international perspective ---PART IV. THE CONSUMER'S DECISION MAKING PROCES --- Chapter 15. Consumer influence and the diffusion of innovations --- Chapter 16. Consumer decision making and beyond --- Cases..
