Design management : Using design to build brand value and corporate innovation / BORJA DE MOZOTA, Brigitte

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Design management : Using design to build brand value and corporate innovation / BORJA DE MOZOTA, Brigitte

Book

BORJA DE MOZOTA, Brigitte. Auteur

Published by Allworth press. New York - 2003

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 281 p.

Publication year: 2003

ISBN: 978-1-58115-283-8

Note

Tables

Note

Bibliography (15 p.), index

Written by a leading authority in the fields of marketing and design, this book bring together the theory and practice of design management. In eleven comprehensive chapters, it offers time-tested tools for choosing the right design agency ; integrating design in the organization ; creating value and contributing to company performance ; contributing to brand value and corporate vision ; and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing.

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