Technology strategy for managers and entrepreneurs / SHANE, Scott A.

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Technology strategy for managers and entrepreneurs / SHANE, Scott A.

Book

SHANE, Scott A.

Published by Prentice Hall. Upper Saddle River [New Jersey] - 2009

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 401 p.

Publication year: 2009

ISBN: 978-0-13-187932-4

Region

GENERAL

Note

Figures, tables

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Indexes, notes

This book explains how to use the strategic management of innovation to enhance firm performance. It provides an understanding of how technology evolves over time and the implication of that evolution for companies. Then it descibes how companies come up with innovations that meet the needs of their customers and explains how companies capture the value generated from their investment in innovation. Finally, it discusses the development of a technology strategy and its implementation. Discussion questions and exercices.

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