ESCP Europe

Item type

Book

Language

anglais

Pages

307 p.

Publication year

2008

Collection

• Marketing and consumer psychology

Contributors

• WEDEL, Michel
• PIETERS, Rik

ISBN

978-0-8058-6292-8

Region

• GENERAL

Note

• Figures, tables

Note

References, index

This book aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. It address three areas in theory : attention and perception, visual cognition and action and choice. The chapters offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only, this volume shows how visual marketing permeates almost all consumer and marketing activities.