ESCP Europe

Item type

Book

Language

anglais

Pages

1273 p.

Publication year

2008

Collection

• Marketing and consumer psychology

Contributors

• HAUGTVEDT, Curtis
• HERR, Paul M.
• KARDES, Frank R.

ISBN

978-0-8058-5603-3

Region

• GENERAL

Note

• Figures, tables

Note

References, index

This book contains a collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. The handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice.