ESCP Europe

Item type

Book

Language

anglais

Pages

792 p.

Publication year

2006

ISBN

0-13-185461-5

Region

• GENERAL

Note

• Exhibits, glossary

Note

References (5 p.), index

This text describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book provides all the basic definitions as well as logical support : e-commerce and e-marketplaces ; internet consumer retailing ; business-to-business e-commerce ; innovative ES systems (e-government, e-learning to C2C) ; mobile commerce ; e-commerce security and electronic payment systems... It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.