New Products Management / CRAWFORD, C. Merle ; DI BENEDETTO, C. Anthony

0 review

New Products Management / CRAWFORD, C. Merle ; DI BENEDETTO, C. Anthony

Book

CRAWFORD, C. Merle | DI BENEDETTO, C. Anthony

Published by McGraw-Hill. Boston [Massachusetts] - 2006

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 540 p.

Edition

8th ed.

Publication year

2006

Collection

Series in marketing

ISBN: 0-07-124433-6

Region

GENERAL

Note

Appendices, figures

Note

Bibliography (4 p.), index

This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur

New products management / C. Merle Crawford ;...

Book | CRAWFORD, C. Merle

Published by McGraw-Hill Education 2015, 11th ed.

"Written with a managerial focus, this book is useful to the practicing new products manager. Along with the management approach, ...

LONDON PARIS CHAMPERRET PARIS MONTPARNASSE

Source : Syracuse

New Products Management / C. Merle Crawford ;...

Book | CRAWFORD, C. Merle

Edition : 11th ed. Published by McGraw-Hill Education. New York 2015

Written with a managerial focus, this book is useful to the practicing new products manager. Along with the management approach, t...

Source: Ebsco collections