You are here:
0 review
Book
DIBB, Sally | SIMKIN, Lyndon
Published by Routledge - 1996
Book | DIBB, Sally
Edition : 2nd ed Published by Houghton Mifflin 1994
Etudes de cas
Edition : 4th European ed. Published by Houghton Mifflin. Boston, MA 2001
"Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples,...
Published by Routledge. London 1994
""The Marketing Casebook" is specifically designed to cover the key concepts in marketing theory through a series of integrated ca...
Fields marked with an * are required
The search will be preserved in your account and can be re-run at any time.
You can manage your alerts directly in your account
Subscribe to events in the category and receive new items by email.
Copy this code and paste it on your site to display the frame
Or you can share it on social networks
Are you sure you want to delete all the documents in the current selection?
You wish to reserve a copy.
Warning! Do you really want to cancel your registration?