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MELDRUM, Mike | McDONALD, Malcolm
Published by Macmillan - 1995
Book | McDONALD, Malcolm
Published by De Boeck 2010, 2e éd.
L'ouvrage explique le fonctionnement du processus de planification, la conduite d'un audit marketing, comment définir objectifs et...
Book | NEWMAN, Martin
Published by kogan page 2018
This book explains how to gain a far deeper understanding of what makes customers tick in this multinchannel world, and will provi...
Published by Butterworth-Heinemann 1993
Exercices et corrigés
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