Display the cover 'The Marketing audit : translating marketing theory into practice / McDONALD, Malcolm | McDONALD, Malcolm' in large format
/5

0 review

The Marketing audit : translating marketing theory into practice / McDONALD, Malcolm

Book

McDONALD, Malcolm | LEPPARD, John

Published by Butterworth-Heinemann - 1993

Source : Ebsco collections

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur

Les plans marketing : comment les établir ? C...

Book | McDONALD, Malcolm

Published by De Boeck 2010, 2e éd.

L'ouvrage explique le fonctionnement du processus de planification, la conduite d'un audit marketing, comment définir objectifs et...

PARIS MONTPARNASSE

Source : Syracuse

100 Practical Ways to Improve Customer Experi...

Book | NEWMAN, Martin

Published by kogan page 2018

This book explains how to gain a far deeper understanding of what makes customers tick in this multinchannel world, and will provi...

PARIS CHAMPERRET

Source : Syracuse

Les Plans marketing : Comment les établir, co...

Book | McDONALD, Malcolm

Published by De Boeck. Bruxelles 2004

Ce manuel consacré au marketing explique comment : élaborer un plan marketing ; réaliser un audit marketing ; définir les objectif...

Source: Ebsco collections
Loading enrichments...