ESCP Europe

Item type

Book

Language

English

Publication year

2014

ISBN

978-0-521-12432-4

This book present a thorough primer on the principles and applications of "Service-Dominant (S-D) logic" and describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and provide a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange.