ESCP Europe

Item type

Book

Language

anglais

Pages

273 p.

Publication year

2010

ISBN

978-0-300-16118-2

Note

• Index, references (5 p.), notes

How can you effectively stand up for your values when pressured by your boss, customers, or shareholders to do the opposite? Mary Gentile draws on actual business experiences as well as social science research to challenge the assumptions about business ethics at companies and business schools. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn't distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure.