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Integration of third parties within existing dyads: An exploratory study of category management programs (CMPs) / Sandro Castaldo ; Fabrizio Zerbini ; Monica Gr...

Journal Article

CASTALDO, Sandro. Auteur | Zerbini, Fabrizio - Professeur à ESCP Europe | GROSSO, Monica

Titre complet : Integration of third parties within existing dyads: An exploratory study of category management programs (CMPs) / Sandro Castaldo ; Fabrizio Zerbini ; Monica Grosso

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