ESCP Europe

Item type

Book

Language

anglais

Pages

xxix, 788 p.

Edition

7th ed.

Publication year

1995

Content notes

PART 1: BACKGROUND FOR INTERNATIONAL BUSINESS --- 1. International business: an overview ---PART 2: COMPARATIVE ENVIRONMENTAL FRAMEWORKS --- 2. The human and cultural environments facing business --- 3. The political and legal environments facing business --- 4. The economic environment --- PART 3: THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT --- 5. International trade theory --- 6. Government influence on trade --- 7. Economic integration and cooperative agreements --- 8. Foreign direct investment --- PART 4: WORLD FINANCIAL ENVIRONMENT --- 9. Foreign exchange --- 10. The determination of exchange rates --- PART 5: THE DYNAMICS OF INTERNATIONAL BUSINESS-GOVERNMENT RELATIONSHIP --- 11. Country evaluation and selection --- 12. The impact of the multinational enterprise --- 13. International business diplomacy --- PART 6: CORPORATE POLICY AND STRATEGY --- 14. Export and import strategies --- 15. Collaborative strategies --- 16. Control --- PART 7: FUNCTIONAL MANAGEMENT, OPERATIONS AND CONCERNS --- 17. Marketing --- 18. Sourcing and production strategies --- 19. Multinational accounting and tax functions --- 20. The multinational finance function --- 21. Human resource management.

PART 1: BACKGROUND FOR INTERNATIONAL BUSINESS --- 1. International business: an overview ---PART 2: COMPARATIVE ENVIRONMENTAL FRAMEWORKS --- 2. The human and cultural environments facing business --- 3. The political and legal environments facing business --- 4. The economic environment --- PART 3: THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT --- 5. International trade theory --- 6. Government influence on trade --- 7. Economic integration and cooperative agreements --- 8. Foreign direct investment --- PART 4: WORLD FINANCIAL ENVIRONMENT --- 9. Foreign exchange --- 10. The determination of exchange rates --- PART 5: THE DYNAMICS OF INTERNATIONAL BUSINESS-GOVERNMENT RELATIONSHIP --- 11. Country evaluation and selection --- 12. The impact of the multinational enterprise --- 13. International business diplomacy --- PART 6: CORPORATE POLICY AND STRATEGY --- 14. Export and import strategies --- 15. Collaborative strategies --- 16. Control --- PART 7: FUNCTIONAL MANAGEMENT, OPERATIONS AND CONCERNS --- 17. Marketing --- 18. Sourcing and production strategies --- 19. Multinational accounting and tax functions --- 20. The multinational finance function --- 21. Human resource management..