- Item type
- Book
- Language
- anglais
- Pages
- xv, 300 p.
- Publication year
- 2002
- Content notes
- 1. Why look at emerging economies? --- 2. Emerging market potential --- 3. Internationalization as a business strategy --- 4. Export marketing and sourcing in emerging economies --- 5. Entry strategies for emerging markets --- 6. Developing and managing relationships in emerging markets --- 7. Negotiation process and strategies for emerging markets --- 8. Emerging markets of Asia --- 9. Emerging markets of Easter Europe --- 10. Emerging markets of Latin America, South Africa and Turkey --- 11. Conclusions: some guidelines for doing business.
“A number of countries have considerable purchasing power equivalent to Western economies. Many “developing” countries in Central Europe, Asia, Latin America, and Africa are actually growing at much faster rate than those in the “developed” West. Evaluating and doing business in these markets, however, is still considered a difficult task. ‘Doing Business in Emerging Markets: Entry and Negotiations Strategies’ is an authoritative and timely guide for executives who are contemplating business in these markets. Using numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or PhD programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets” – in back cover.
1. Why look at emerging economies? --- 2. Emerging market potential --- 3. Internationalization as a business strategy --- 4. Export marketing and sourcing in emerging economies --- 5. Entry strategies for emerging markets --- 6. Developing and managing relationships in emerging markets --- 7. Negotiation process and strategies for emerging markets --- 8. Emerging markets of Asia --- 9. Emerging markets of Easter Europe --- 10. Emerging markets of Latin America, South Africa and Turkey --- 11. Conclusions: some guidelines for doing business..
