The Price advantage / MARN, Michael V. ; ROEGNER, Eric V. ; ZAWADA, Craig C.

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The Price advantage / MARN, Michael V. ; ROEGNER, Eric V. ; ZAWADA, Craig C.

Book

MARN, Michael V. | ROEGNER, Eric V. | ZAWADA, Craig C.

Published by John Wiley - 2004

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 288 p.

Publication year

2004

Collection

The Wiley Finance series

ISBN: 0-471-46669-7

Region

GENERAL

Note

Acronyms, exhibits

Note

Index

Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

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