Global marketing : Foreign entry, local marketing and global management / JOHANSSON, Johny K. | JOHANSSON, Johny K.
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Global marketing : Foreign entry, local marketing and global management / JOHANSSON, Johny K.

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JOHANSSON, Johny K.

Published by McGraw-Hill. Boston [Massachusetts] - 2003

Source : Ebsco collections

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Global marketing : Foreign entry, local marketing, and global management / Johny K. Johansson | JOHANSSON, Johny K.

Global marketing : Foreign entry, local marke...

Book | JOHANSSON, Johny K.

Edition : 5th ed. Published by McGraw-Hill. Boston [Massachusetts] 2009

This book introduces the fundamentals of global marketing and utilizes a three-pronged framework to organize the discussion of how...

Source: Ebsco collections
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson | JOHANSSON, Johny K.. Auteur

Global marketing : foreign entry, local marke...

Book | JOHANSSON, Johny K.

Edition : 5th Published by McGraw-Hill. Boston, Massachusetts 2009

"Utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, ...

Source: Ebsco collections
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